泰山学院学报

泰山作为世界文化与自然双遗产，其文化形象的建构离不开民间叙事的持续作用。以泰山传说为研究对象，结合叙事学、符号学与文化认同理论，系统探究传说对泰山形象的建构逻辑与具象形态，发现泰山传说的生成源于政治封禅的合法性需求、民间信仰的道德寄托、道教文化的在地化渗透以及先民对自然现象的认知需求，四重动因共同构成叙事基础。泰山传说通过“神圣化—情感化—形象化”三维策略，最终建构起“神圣空间、精神家园、民族象征”三位一体的复合泰山形象，具有强化民族认同、维系社会伦理、赋能文旅融合的价值。

The construction of the cultural image of Mount Tai,a World Heritage-Mixed Property,has been closely related to folk narratives. Taking Mount Tai legends as the research object,this paper systematically explores the construction logic and concrete form of Mount Tai's image by legends under an integrated framework of narratology,semiotics and cultural identity. The current study finds that the legends of Mount Tai stems from the need for justification of the political legitimacy of Fengshan Ceremony(the imperial ceremony of worshiping heaven and earth on Mount Tai),the moral sustenance of folk beliefs,the localized infiltration of Taoist culture,and the ancestors' needs for understanding natural phenomena,all of which form the narrative foundation. Through a three-dimensional strategy of "sanctification,emotionalization and visualization",these legends ultimately construct a trinity composite image of Mount Tai as "a sacred space,spiritual home and national symbol",an image which can strengthen national identity,maintain social ethics,and empower the integration of culture and tourism.